There is little debate about the future world in which we’d like to live: It is a world in which all people enjoy high-quality jobs with dignity and purpose; safe and neighborly communities that enrich our families; and a healthy environment for us and our grandchildren’s grandchildren.
Yet, like David facing Goliath, we too face forces that can feel unbeatable: the overwhelming power of amoral global capital markets; failing political institutions; and rising inequality, sea levels, discontent, and violence, both seemingly random and institutional.
As business leaders and as citizens, what will we choose to do in our moment of decision?
We don’t have to bend to conventional wisdom; nor do we have to stand alone. There is a global movement of people using the power of business to achieve a higher purpose than profit maximization. They strive to use business as a force for good: good for workers, good for communities, good for the environment. They redefine success in business by competing to be not just best in the world, but best for the world.
Today, leaders of this global community standing up to Goliaths are honored on B Lab’s annual Best for the World list. You can also read stories highlighting honorees from this year’s lists and review the Best for the World criteria.